February 2019 Luncheon Notes

In Attendance:  30

  • *B. Merritt – Movement Mortgage
  • E. Buckley
  • Slater Dental
  • S. Bullman – Minuteman Mortgage
  • D. Bradley – Macley Auto Group
  • A. Stone -Stone Construction Company
  • H. Myers – Imagine Possibilities Center
  • Jose -independent broker
  • J. Underwood – Beaverton Towing
  • E. Rawlinson – WCSO
  • C. Wiard – Pamplin Media
  • *T. Greeno – Transaction Realty
  • J. Doane – TVWD
  • J. Doane – Aloha Community Library
  • *T. McCampbell – School to Career
  • A. Watson – TVWD
  • C. Lorenz –  founding member AHS Warrior Fund
  • A. Terrones – WCSO
  • A. Bustamante – Westside Community Church
  • K. Larmanger – ComForCare
  • Jessica – ComForCare
  • M. Apple – Miller Paint
  • W. Kroger – THPRD
  • Rob McCue – Ponderosa Meats, Nonna Emilias
  • *S. Fabre – Agape Community Insurance
  • M. Rouse – Guest Speaker
  • D. Schouten – Wa Co Commissioner

*denotes 2019 ABA Board Member

1- Open w/special AHS video / Introductions – Sally Fabre

  • Matt Casteel – proposal video shown
  • Survey on Next Door about next town hall – Conflict Resolution

2 – Board and Committee Reports – Sally Fabre

  • Website working, new membership form is on it

A – Treasurer Report – Teresa Greeno –

  • $1501.38 between bank and paypal
  • 54 members currently
  • Paypal available, cash, check at meeting.  $760.00 in for the year ($281 ahead)

B – Community Partnerships / Communications – Brian Merritt

  • To add fresh content for your business on our website, email Brian.  New photos welcome
  • February Spot Light Business of the month – Nonna Emilia Ristorante
    • video shown  

C – School Updates – Tabitha McCampbell

3 – Guest Speaker – Matt Rouse – Topic – Social Networking

Matt Rouse – Social Media Marketing

  • Social/media for business owners
  • He has spent one million dollars on Facebook ads, and one million on YouTube and his businesses have seen growth in the double digits
  • June 2016 Facebook launches ads matching user data with consumer data
  • Google followed
  • Creating value through interaction is far more important than solving a consumer’s problem in 30 seconds
  • How to get business
    • Get and maintain brand promise
    • Show people you can help them by helping them
    • Keep them informed, entertained, and engaged
    • You want to be a trusted advisor/guide/mentor
    • Explain your value proposition
  • To be successful on social media tell consumers what they want to hear, not what you want to tell them
  • Get attention with new product announcements, community or charity event, paper-flyer-fact sheet, videos and slideshows.
  • Rather than a restaurant saying “Lasagna is $9.99” ask the potential consumer:  “Are you hungry?” and show an image of good food.
  • You built an audience now what?  Your audience is your automated sales machine
  • Marketing should start conversations
  • Q & A session:  
    • Post others reviews with permission to do so only
    • Are Social Media “check ins” beneficial?  Google tracks who comes into businesses. If you have wifi turned on on your phone business routers will pick it up and track numbers of people who walked in the door.   
    • Google reviews, Facebook are better than Yelp (Yelp reviews can be removed and are not trustworthy)  
    • Yelp user base has dropped by 40%

5 – Testimonials

  • AJ recommended Crunch Fitness – membership is a great value, recommend the trainers

6 – Spot Light Speaker – Celebrating Black History Month – Interview w/Don Reid

  • Martin Luther King Jr video – ABC news (https://abcnews.go.com/Archives/video/martin-luther-king-jr-talks-issue-answers-abc-54120446)
  • Oregon residency:  87.1% white, 2.2% blacks
  • Don grew up in DC and was present for the riots after MLK was killed
  • Grew up with no whites in his neighborhood, only saw them on tv
  • God created us all so he had no negative ideas of people, everyone was the same
  • MLK’s death happened when he was 10 yrs old  
  • Riots started 2 days after
  • National guard troops, and the curfew, made many feel the world was ending.  He can remember seeing troops on the street.
  • Moved away shortly after.
  • Moved to Oregon in 1990. Graduated 1994 from University of Oregon. Wanted to teach English in Korea but was denied as not the “typical American”. Mayor of Eugene wrote letter of objection. Hired instead by city of Hillsboro Water Department as first black hire.
  • He has faced discrimination, has had officers called on him when working on the job, but recognizes officers are people too.
  • Stopped by police for no reason 16 times in Oregon (walking, on bus, driving). Not once in DC.
  • Sees police as humans and tries to deescelate situation.  
  • We are not treated equally, it would be better if we embrace our diversity.

7 – Drawing – 2 tickets to the AHS Musical – Little Shop of Horrors

8 – Announcements –

  • Tim Tebow Night to Shine – Westside Community Church – huge success, 482 showed up!  
  • AHS Grad Party Poker Night fundraiser – April 6th at Nonna Emilia
  • Blanket Drive for the Homeless – drop off at Agape Community Insurance until end of February
  • April 17 Kathryn Harrington will give the “State of the County” address 5pm at Conestoga
  • AHS Employment Fair Tuesday March 12 8am-10am will provide students with opportunities to meet potential employers for summer and training for career
  • AHS Theatre production of “Little Shop of Horrors” March 7, 8, 9, 14, 15, 16.  Tickets available at AlohaTheatre.org

Next Meeting:  Thursday March 14th, 2019

March Spotlight Business – Stone Construction Company LLC

March Guest Speaker – Suzanne Savin, Senior Planner, Washington County Subject: Briefing on Aloha Tomorrow Project

Mark your Calendars – Next ABA Adopt a Road cleanup date 4/6

2nd Thursday of every month, 11:30 AM to 1:00 PM at Peppermill Restaurant  

Please invite someone to join!

The ABA Board would like to thank

Schmidt and Yee for hosting our Board Meetings – March 6th @ 8 AM

Don’t forget to like us on Facebook https://www.facebook.com/abaassociation/